Our Team

Our path to PropelMapper combines our core passions with validated market needs. Reghardt's love for maps and technology, along with family ties to agricultural sales - his uncle built an industry-leading feed supplement company through relationship-focused selling - showed us how technology should enhance, not replace, human connections.

Mark's experience building startup communities in Boston brings valuable perspective on fostering genuine relationships through technology.

The moment that validated our approach came when our first client saw their sales territories visualized in PropelMapper. Their excitement wasn't about reducing admin work - it was about reclaiming hours they could spend building relationships at farms. This confirmed we weren't just building another CRM, but creating a tool that amplifies what technical sales teams do best: building trust through expertise and personal connection.